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Discuss about the market segment

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Reference no: EM132253070

Discussion Question

Subject: Marketing and Consumer Behaviour

Topics: Situational Influences

DQ Assignment:

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:

a) Brand of toothpaste: friends, roommates = Low

b) Purchase of hybrid car: co-workers, friends = High

c) Purchase of breakfast cereal: family, roomates = Low (if for own use) to High (if group use)

d) Becoming a vegetarian: roommates, friends, family = Moderate

e) Choice of computer tablet such as the iPad: family members, friends = Moderate to high

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary.

Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Reference no: EM132253070

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