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This week's topic-- Managing and Prioritizing Stakeholders-- talks in further detail about the stakeholder theory and some of the challenges and benefits associated with stakeholder management. There are two dominant justifications for the stakeholder theory: the instrumental approach (because it will pay off in the end) and the normative approach (because it is simply the right and moral thing to do). The normative or moral approach to stakeholder management suggests that organizations must have a sense of empathy towards their various stakeholders. Empathy is often used synonymously with compassion, altruism, and sympathy. Empathy requires that individuals (or corporations) consider the consciousness, feelings, or humanness of the individuals with whom they interact or upon whom they have influence. Empathy requires us to consider the essential humanness of our stakeholders simply because it is the right thing to do (normative) and not necessarily because it will pay off in the end (instrumental). The instrumental approach, on the other hand, suggests that the notion of empathy is not necessarily needed for an organization to manage their stakeholders. Instead, an organization should manage their various stakeholder groups to maximize the eventual return to the organization. These two views have the potential to lead to very different stakeholder management practices and outcomes. What is your view of the role/necessity/relevance/importance of empathy in the contemporary corporate world? Is there even a place for empathy in the corporate world? Is empathy a "need to have", "a nice to have" or "not needed at all"? What are some of the challenges of integrating empathy into the corporate world? Be sure to support your response with quality elements including the integration of readings, videos, and/or real-world examples. You should also attempt to provide examples of organizations that do or do not integrate empathy into their operations.
Discuss the five stages of the Buying Decision Process by applying them to an example of a recent or important purchase that you have made as a consumer.
One study found that women rated an identical shirt differently on the basis of the label it carried and the store it supposedly came from. When the shirt carried a designer label or a Nordstrom's tag, it was rated as more stylish than when it bo..
Conduct an in-depth interview and write a brief summary report that would allow you to address the following decision question: "What do students want from their educations?"
Data Collection Plan for a particular purpose for an organization
Search for on-demand storage pricing. How do the features of the lowest-priced storage compare to those of the highest-priced option? Which price points do you find for various features? RAID 1 and higher use multiple drives to increase reliability..
HK3052 MARKETING COMMUNICATIONS - choose a product. You are to critically discuss the product and its company's current marketing communications and their degree of strategic and message integration. Does your chosen company communicate a consiste..
Create a Summary from the Scenario Manager, summarizing Monthly payments, total PaYments, and Interest paid.
Contact any one of the top-WO market research agencies in the world either by phone or email. Find out: How does the agency normally get its clients? Does the agency do most of its data analysis in-house, or does it contract out its data analysis req..
List the techniques used by service organizations to select locations. - Contrast the location of a food distributor and a supermarket.
Mktg 305: Teaching cases are typified by the presentation of a problem, or sometimes multiple problems, for the reader to systematically solve through the case analysis process. After initially reading or skimming the case, you should read through..
Find an article related to marketing and write about it.You may use foxnews.com because it has a business page. However, you can get an article from any website or magazine. You can pick a brand or product and do a google search as well.
Consider the product or service for your marketing plan - What are some costs associated with effectively marketing this product or service?
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