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Project Management Technology at Genex Fuels Case Study
Answer the Discussion Questions at the end of the Case Study.
Question 1. What evidence is the CEO using to suggest that Genex is not using technology competitively?
Question 2. Did Devlin need to hire Sandy, a "high-priced technology consultant," to tell him that technology at Genex was a mess?
Question 3. Devise a strategy to successfully implement enterprisewide systems (such as SAP) at Genex.
Write a 12-15 pages paper that analyzes a product's advertising campaign. The analysis of the product's advertising campaign.
In a 1000-1,500-word paper, describe what would be the perfect non-digital (no software, music, video) product to market via e-commerce.
Explain how companies create customer-centered businesses
Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix. Illustrate using personal computers.
Create a setting/environment in the ad that appeals to the modern consumer because it shows an old town with an old fashion environment/setting.
Why do you think developing a Marketing Plan for a new or existing business is an important activity for marketers and for companies in general?
After allocating sufficient money to your monthly living expense, mortgage, education, other necessary expenses and emergency fund,
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..
Identify five potential risks for this new project, and be sure to list some negative and positive risks. Provide a detailed description of each risk and propose strategies for addressing each risk
Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion
Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future
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