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Chapter 10- Direct contact with customers If a firm is in direct contact with its customers, it is more aware of changes in customer attitudes.
It is in a better position to adjust its marketing mix quickly because there is no need to convince other channel members to help.
If a product needs an aggressive selling effort or special technical service, the marketing manager can ensure that salespeople receive the necessary training and motivation. Agree? and Why?
1. If you had been an executive with Nestlé, would you have changed your marketing approach after the boycotts began? 2. Did Nestlé suffer long-term damage because of its third world marketing techniques? 3. How could a marketing plan address the con..
Explain the significance of "price" in a free market economic system. Identify and discuss the social responsibilities of a firm to the four stakeholders described in your text - customers, investors, employees and society.
How would you select and train fieldworkers as to conduct a mall-intercept survey determining women's usage of cosmetics?
Determine the direct impact of marketing for the health care provider you selected.Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting? What factors are causing the media landscape to change?
Discuss the five advantages of secondary data, and also the five disadvantages of secondary data. Why do we need to evaluate data? Explain how a researcher evaluates secondary data.
1.Comment on this statement: The only distinction among merchant wholesalers and agents and brokers is that merchant wholesalers take title to the products they sell.
The assignment is to discuss the importance of conducting marketing research for the manufacturer prior to its entry
A dc-dc converter is needed for a telephone switch system. this system requires 5 V at levels between 50 W and 500 W.
Assignment: Case Study for Research of an Emerging Market- Identify techniques that were used to classify the country you selected as an emerging market
Describe the factors that affect the promotional mix.- Explain the difference between a "pull" and a "push" promotional strategy.
Submit THREE articles that you find helpful with regards to direct marketing in fashion stapled and write to a 3 paragraph summary of each of the article. Select 3 direct marketing fashion campaing or fashion direct markerting articles and write ..
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