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Delivering good value to customers requires that firms use CRM strategies to effectively manage relationships with customers, employees, supply chain partners, and external stakeholders.
In a well-written, 2 - 3-page paper supported by at least one scholarly journal and two additional sources explain why it is important for companies to shift their emphasis from acquiring customers to maintaining customers.
Include these points in your discussion:
The financial implications of replacing rather than keeping customers.
The good will associated with having long-term relationships with all stakeholders.
Examples of companies that you believe use CRM well. Explain why you think so.
Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets.
Determine the main advantages and disadvantages of the adoption of The HITECH (the Health Information Technology for Economic and Clinical Health) Act for health care professionals. Next, suggest one (1) strategy that the medical staff members cou..
What is the overall importance of global sales to the company/product? Is your product marketed differently overseas? How is it different?
You are to create a professional marketing presentation that includes the details of the marketing mix items below and the background information developed in your international marketing report you created in Module 3. The final presentation will..
Determine the fundamental aspects of automated retailing that make it beneficial for operating a retail business.
Bertram interviews the current residents of the building to determine whether they would rather have the color television or a pool table.
Briefly describe the sequential steps in the Marketing Research Process. (name and number the steps and describe with one or two statements each one)
Among the tools (e.g., graphics tools, knowledge-based tools, etc.) that the author discussed in the textbook, determine the type of tool that you would use for process improvement framework. Next, determine the type of tool you would use for prob..
Would Ford's decision to forego repairing the defective design comply with these ethical guidelines? If so, why? If not, then what actions should Ford have taken to satisfy them? Explain your reasoning.
Define the fundamental responsibilities and key characteristics of the Chief Information Officer (CIO) and Chief Technology Officer (CTO) within health care organizations. Make one (1) recommendation where they can utilize their expertise to assis..
MKT 506:Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most d..
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:Determine the direct impact of marketing for the health care provider you selected.Outline a strategy for the health care provider you sel..
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