Discuss about the contribution of leadership to the company

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Reference no: EM131449724

Assessment Brief - Level Six Undergraduate Business and Management modules

Task:

Choose one company from the following:

Alibab
Shangri-La Hotel
Apple

For this-company, explain how successful you think it is and discuss the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring success in the future.

Your assignment should contain the following sections numbered exactly as follows. Mark allocations are shown in the marking scheme at the end of this brief.

1. A brief (maximum 100 words) introduction to the company

2. Company data which can be used to evaluate its success concluding with your thoughts about whether or not the company can be described as "successful'.

3. An outline of 6 to 10 business reasons behind the success stated in a simple, straightforward way with a brief (4/5 sentences) explanation of each reason. Avoid strategy "jargon"; no analysis is required - this is a test of your broad business knowledge and understanding.

4. A detailed analysis of the company's strategic capabilities starting with the Value Chain and followed by a VRIN evaluation. Your interpretation of the analysis must clearly show how the company has been able to build competitive advantage.

5. An evaluation of the contribution of leadership to the company's success, basing this on appropriate theory. A wide range of topics will be acceptable including:

Leadership (e.g. styles, attributes)
Management theories
Organisational culture
Decision-making

6. A detailed analysis and interpretation based on one further topic area from the following list:

Business (competitive) strategy consistent with strategic capabilities
International strategy (based on the framework in Exploring Strategy)
Innovation strategy
Collaboration (alliances, joint ventures, mergers and acquisitions)

7. An explanation of any external and/or internal factors that might make it difficult for the company to be successful in the future (cite sources) and suggestions as to how the company can best deal with these.

Assignment File -

https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0

Reference no: EM131449724

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Reviews

len1449724

4/3/2017 8:25:00 AM

ALL sections should cite sources of research data and theories/concepts on which your analysis is based. The only exception to this is the suggestions you make in Section 7; these should be YOUR original ideas and therefore citations are not expected. All cited sources should be listed in APA format in the References section at the end of your assignment. Cutting and pasting material directly from sources with citation is poor scholarship. Short extracts from cited sources are permissible — use quotation marks. You should use your own words wherever possible.

len1449724

4/3/2017 8:24:55 AM

Topic: Strategic Management and Leadership. Detailed Question: Company use for this assignment will be Apple. I will attached a guideline on the points required, please follow strictly. Please use data to support findings. I will also attached 2 good example done by other student. Please use that as a guide and follow the style and flow of the essay (DO NOT USE ANY INFORMATION FROM THEM, THEY ARE JUST TO GUIDE YOU!!) Please use APA referencing. Please use at least 15 academic journal articles.

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