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Question: Choose a product( for example, the Apple iPhone). Then think about its customers and how they different from users of similar products( example, Samsung Galaxy users). Then determine whether Apple sees its iPhone users as one mass audience who are all very similar to one another or a set of segments who are interested in the iPhone for different reasons and Apple can target in different ways. Finally, decide which media you would to use to promote the iPhone ( for example TV, social media such as Facebook, or Apple Store displays) and tell how you would use them to reach a mass or targeted market)
For this assignment, you need to create a project proposal based upon a fictional project. When you create the proposal, you should take into account the technical considerations, management considerations, and pricing considerations
What is the market share for the organization that they represent, Who is the dominant player in the marketplace
Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number
Describe a novel product of service and briefly discuss a brand management strategy. Provide specific examples to support your response.
Control of inventory is especially important in contain costs and enabling a company to be profitable. Identify and explain the 3 types of inventory companies may have at any one time. Explain how each type of inventory is used to enable a marketer t..
Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition
Provide an e-marketing plan for Concrete and More, a concrete resurfacing company in Texas. This should be an applicable e-marketing plan
Describe the components of their sales approach. Discuss whether or not you think their sales plan is effective for a business in that market with that marketing mix.
Explain the concepts of marketing; Want, Demand(dd) and value
Develop a decision tree for Jerry and help him decide what he should do. How much is the marketing professor's information worth?
Describe Do you think a single person with specific e-business respond should be required for every medium-to-large business
what value you believe the author's message was to the reader - Leadership and innovation By Joanna Barsh, Marla M. Capozzi, and Jonathan Davidson
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