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Mags ltd is an Australian mail order company. Although the sectors in Australia is growing slowly, Mags ltd has reported significant increase in the sales and net income in recent years while sales increased from $ 50 million in 2009 to $120 million in 2018 , profit increased from $ 3 million to $12 million over the same period. The stock market and analysts believe that company future is very promising. In early 2019 the company was valued at $350 million which was three times 2018 sales and 26 times estimated 2019 profit.
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A free gift with orders over $200 as a result of such innovation customers accept price that are 60% above those of competitors and Mags maintains a gross profit margin of around 40 % .
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Question 1: the requirements under AASB 138 / IAS 38 Intangible assets how Mag ltd should account for the costs. provide reason for your answer in reference to relevant paragraphs of AASB 138 / IAS 38
Question 2: Explain in details about the above case of mags Ltd with valid conclusion
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