Reference no: EM131337119
The Press Kit is a communication technique designed to generate news stories about a company, brand, individual and/or event.
It is a visual and written packet delivered to the media (via the media list) to generate PR, interviews, etc.
The Kit contains some or all of the features listed below:
-News or Feature Stories written as a news release
-Photographs with captions
-Biographies of important people
-Company profiles
-Brochures, samples, Flyers,
-etc., any visual images.
Media kits are typically presented in a two-pocket folder (visit the AIU library to view examples). Today it is likely for a company to design electronic digital kits. For this assignment, you will create a digital press kit for your featured event.
You must include the following items: Company History, Press Release, company images, any previous press on the company/event (you may use previously published information or create new stories, and any visual images to support. You may create your press kit using PowerPoint.
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