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Question: Sabre, Galileo and Worldspan were once owned by major airlines, which used them to gain share in the travel agency marketplace. With the proliferation of the Internet as a distribution channel, the airlines eventually sold their interests in these Computerized Reservations Systems (CRS), which are now viewed by most airlines as "just another cost of distribution.*
Reference: Grossman, D. (2004, October 4). The airline industry goes direct. USATODAY.com. R
In this discussion, address the following:
Expand upon the above statement with your own insights and examples.
Write a proposal to obtain an approval for your new initiative. You are planning to send this proposal to the person that will have the authority to implement your initiative
How long will it take you to fill a rush order? How many orders can you fill in a night, assuming you are open four hours each night?
Does the AMA Statement of Ethics address this issue? Go to www. marketingpower.com and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to knockoff products.
At the request of the marketing manager, Roxanne has collected information about scheduling a promotional meeting for prospective customers at a hotel. How should she deliver her findings?
Earned Value Management (EVM) is a classic method of measuring project status by upper management.
What are the pros, cons, and risks associated withNike's core marketing strategy?- If you were Adidas, how would you compete with Nike?
What is the Wal-Mart strategy? What is the basis on which Wal-Mart builds its competitive advantage?
Explain how the internal analysis is linked to both service delivery and support strategies. Make sure you use appropriate terms from the internal analysis (i.e.: competencies, capabilities, value chain, competitive advantage.
using the waters bottling companyin module 1 continue to build the marketing plan sections for the product you have
Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
What are the primary issues that a company must address in developing a global marketing strategy? In addressing these issues, what role does culture play? Illustrate your answers with specific examples
Discuss the elements of the promotional mix.- The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
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