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Assignment:
Product Story: Imagine the life of a mother who constantly buys new footwear for her daughter. Despite spending hundreds of dollars on shoes, the soles quickly wore out, leaving her frustrated and looking for a solution. She tried cheap and expensive options, but durability remained elusive.
Solution: Footwear with unbreakable/damaged-free soles forever
Based on the above information, could you please give an "UNEXPECTED" target market for the footwear business? And state the reason why they need the product. This should not be a common target market like shoe collectors etc. It should be someone that you don't expect to be your target market because your idea should be CRAZY but a reasonable idea.
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Manufacturer plans the product mix designs the shoes determines the materials
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