Discuss about target market for the footwear business

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Reference no: EM133501784

Assignment:

Product Story: Imagine the life of a mother who constantly buys new footwear for her daughter. Despite spending hundreds of dollars on shoes, the soles quickly wore out, leaving her frustrated and looking for a solution. She tried cheap and expensive options, but durability remained elusive.

Solution: Footwear with unbreakable/damaged-free soles forever

Based on the above information, could you please give an "UNEXPECTED" target market for the footwear business? And state the reason why they need the product. This should not be a common target market like shoe collectors etc. It should be someone that you don't expect to be your target market because your idea should be CRAZY but a reasonable idea.

Reference no: EM133501784

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