Reference no: EM131402551
Retailing - Consumer Perceptions
Retailing has an impact on the daily lives of each individual all over the world. Retailing is "all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non business use" (Lamb et al., 2014, p. 231).
To better understand the relationship between strategic retailing factors and consumer perceptions, you will conduct a simple observation exercise. Follow these steps to successfully execute this Discussion:
Step 1. Make a product decision:
Identify a product to shop for, and then identify two stores as places to look for your product. The two stores must be different types of retailers. For example, you can shop for a new HDTV at Best Buy® and at local electronics stores (specialty retailer). Once you have identified what you are looking for and where you are going to look, visit each store and record your observations of specific strategic retailing factors.
Step 2. Make observations in your checklist:
Visit two retail store locations and record your observations by taking notes on the following topics (NOTE: You do not need to include your observations in your answer post on the discussion board):
Step 3. Answer the following questions in the Discussion area based on your observations noted in the Checklist:
a. Identify the retailer from which you would decide to purchase the product. Discuss why you chose the specific retailer over the competitor.
b. Discuss the factors that helped you make the decision to purchase the product from the retailer. What are the top three factors that are most important to you in this purchase decision?
c. If your decision is not to purchase the item from either store, explain why not. Identify and discuss the three most significant differences you observed in comparing the two retail stores.
References - Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.
|
Who are mr and mrs ellyn-what is said about both of them
: What does Mrs. Miller say about respecting the law when Maud reproaches her for the unorthodox methods of the suffragettes? Who are Mr. and Mrs. Ellyn? What is said about both of them? What is Mrs. Pankhurst's motto? What makes Maud decide to go with..
|
|
What is the present value
: What is the present value of $3,500per year for 9 years discounted back to the present at 10 percent?
|
|
How can bank runs be prevented
: Explain what moral hazard is and why and how deposit insurance and the too-big-to-fail doctrine induce a moral hazard problem.
|
|
What is the future value
: What is the future value of $510 per year for 10years compounded annually at 9 percent?
|
|
Discuss about strategic retailing factors
: To better understand the relationship between strategic retailing factors and consumer perceptions, you will conduct a simple observation exercise. Follow these steps to successfully execute this Discussion
|
|
What is the new yield to maturity on the bond
: You buy an 8% coupon, 10-year maturity bond for $980. A year later, the bond price is $1,200. a. What is the new yield to maturity on the bond? (Do not round intermediate calculations. Round your answer to 2 decimal places.)
|
|
Calculate wacc using the capm
: Calculate WACC (weighted average cost of capital) using the CAPM (capital asset pricing model) to assess whether a company should make an investment
|
|
Explain the importance of ethical responsibility
: How can managers please stakeholders while remaining ethical?Explain the importance of ethical responsibility.How do stakeholders impact decision-making?How can a leader be profitable and ethical if the competition is not?
|
|
What are five forms that money has taken historically
: What do Yap stones and the playing card money of New France have in common? What is different about these two forms of money?
|