Discuss about social and cultural dynamics

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Reference no: EM133385389

Assignment:

To begin discussion about social and cultural dynamics, share your perspective on the impact of cultural influences in international marketing activities.

Select a company that operates as an international or global business - e.g. the company has expanded beyond its home country - based on what you have learned about cultural influences from Prof Wolters video - describe the marketing mix (4Ps) that has been developed for a foreign market - is this the same, similar or different to what the company offers in its domestic market?

Reference no: EM133385389

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