Discuss about pricing

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Reference no: EM132421153

Pricing

In your small group, discuss the following pricing methods:

  • Markup pricing
  • Target-return pricing
  • Perceived-value pricing
  • Value pricing
  • EDLP
  • Going-rate pricing
  • Auction-type pricing

Question : As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do:

  • (1) set one price and not deviate; or
  • (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.

Reference no: EM132421153

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