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Pricing
In your small group, discuss the following pricing methods:
Question : As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do:
Pick your favorite pricing strategy - Ex.. penetration pricing, psychological pricing, economy pricing, price skimming, product line pricing, optional product pricing, captive product pricing, product bundle pricing, promotional pricing, or premium..
After carefully reading the article, write in detail about how the material covered in the article is related to three chapters chosen from those covered in the syllabus after chapter 9.
What does this mean for the organization (what steps might management need to take, how does it impact overall strategy)?
Discuss three commonalities between stocks and bonds AND Discuss three differences. If you were a business owner, would you prefer to issue stocks or bonds.
Summarize the main aspects of Chile's culture (1), social (2), political (3), economic (4), and legal systems (5). Identify target market (1) and segmentation (2), and potential distribution channels (3)
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
what is the tag line for Pepsi print advertisement and what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?
How much do American consumers really care about the labor issues of the people who produce the products we use.
Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carries? Explain your reasons.
Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy. Generate at least two (2) ideas for sales promotion.
Suppose that the marketing department of a large manufacturing firm decided to adopt the motto, "We will build a product to suit any buyer's needs." What type of difficulties could this philosophy impose on the operations department?
Some staff pharmacists working for retail chains refuse to dispense the Plan B "morning after" contraceptive pill because of their religious beliefs.
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