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Main topic: Price and new products
Requirements: To look for real examples, current and controversial topics about prices. New trends in communication, sales force, online cannel. The report must contain the following sections:
Point 1. Introduction (short explanation of why you choose that company).
Point 2. Objective of the investigation.
Point 3. Methodology.
Point 4. Obtained results.
Point 5. Conclusions.
Point 6. Bibliography.
Discussion 1: It will be evaluated the accuracy of the report to the defined structure, the quality, the depth of the analysis made, and how applicable are the recommendations proposed. It will be valued the additional information provided by the students, and the bibliography (must be quoted). It is allowed to use internet for searching information. It is allowed too, to ask the employees of the point of sale.
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