Reference no: EM131326134 , Length: word count:500
Assignment : Discussion-Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:
How would you address Sara's concern about the level of privacy in an online versus off-line database?
What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.
Write your initial response in 300-500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
Read your peers' answers.
Provide substantive comments by contributing new, relevant information from course readings, Web sites, or other sources;building on the remarks or questions of others; or sharing practical examples of key concepts from your professional or personal experiences
Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing is clear, concise, and organized;demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation.
|
Empirical implications of the malthusian model
: "All of the major empirical implications of the Malthusian model hold true for the world 5,000 BCE to 500 CE" Critically discuss. The question should be answered at least 300 words in essay format, it is about the economy history, thanks.
|
|
Why is this not an arbitrage opportunity
: Why is this not an arbitrage opportunity and how could you make it one, assuming you could get two people to engage in these gambles?
|
|
Services of the neponset river watershed
: a.) Describe five (5) ecosystem goods and services of the Neponset River Watershed. b.) Assign dollar ($) values to these 5 ecosystem goods and services of the Neponset River Watershed. Please be clear about how you assessed this economic value [..
|
|
Calculate the net work done in the cycle
: The thermal efficiency of a Carnot cycle operating between a reservoir at the maximum temperature in the cycle and a reservoir at the minimum temperature in the cycle.
|
|
Discuss about implementing a marketing database
: Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
|
|
Assume that european call and put options exist on a stock
: Hence, the stock price is essentially frozen for the remainder of the life of the stock. Explain how the nature of in-the money and out-of-the-money European calls and puts would change.
|
|
Compute the new cm ratio and the new break-even point
: Compute the new CM ratio and the new break-even point in both units and dollars. Would you recommend that the company automate its operations? Explain why.
|
|
Perfect competitive firm efficient market
: 1. Why do we need microeconomics? 2. What makes Perfect competitive firm efficient market? 3. Explain the elasticity of demand and taxes.
|
|
Characterized by thresholds and feedback loops
: a.) Complex systems such as the climate are characterized by thresholds and feedback loops. Describe 2 positive feedback loops for global climate change. Describe 2 negative feedback loops for global climate change.
|