Discuss about factors that facilitate the adoption process

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Reference no: EM131917673

Question: 1. Based on what you now know about factors that facilitate the adoption process (relative advantages, compatibility, etc.), what is the likelihood that Splenda will receive widespread consumer acceptance and become a major competitor to the older and better-known brands in this product category?

2. What determines whether a new product or service has relative advantages over competitive offerings? Identify the relative advantages of each of the following: disposable cameras, hybrid automobiles, plasma TVs. Given that each of these products also has relative disadvantages compared to competitive products, present a general statement (i.e., a statement with universal applicability) that would explain why consumers are willing to adopt new products even though they almost invariably have relative disadvantages.

Reference no: EM131917673

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