Discuss about common themes in marketing and advertising

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Question: Crisis, fear, and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions-should marketers use these emotions as integral parts of their marketing campaigns?

Reference no: EM131846042

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