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Discuss about branding and omnichannel marketing

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Branding and Omnichannel Marketing

Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.

Provide a link or reference to the article. Then respond to the prompts below:

Question 1: Briefly summarize the key ideas discussed in the article

Question 2: Do your own experiences as a customer reinforce or challenge the ideas in the article?

Question 3: How do the ideas from this article apply to your company or workplace?

Question 4: Is the challenge of brand alignment across channels covered in this article?

Question 5: If so, describe how it is discussed and explain its relevance

Question 6: If not, should it have been included in the discussion? Why or why not?

Reference no: EM132613354

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