User Account

All Pages

Discuss about a real company in the fast food industry

Assignment Help Marketing Management
Reference no: EM132227974

Quesiton: For this assignment, select a real company in the fast food industry.

You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation's performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new-and, presumably, more effective-strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000-1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

1. Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)

2. Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives

3. Industry Analysis

4. Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis

5. A Perceptual Map

• Choose any criteria that you think are important to plot.

• Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reference no: EM132227974

Questions Cloud

What are some of the ways they can be segmented : Are all customers the same? What are some of the ways they can be segmented? (Please provide at least 4 examples with explanations of each).
High number of managerial layers in organization : It is obvious from the high number of managerial layers in the organization that previous CEOs have not practiced the principle of.
Analyze the theory of emotional intelligence : Analyze the theory of emotional intelligence within the organization. Share an anecdote of how your (or a co-worker) demonstrated emotional intelligence.
How the novel is an example of modern literature : For this project assignment, you will submit your Literary Analysis paper on the assigned novel selected for the course, which should focus on three.
Discuss about a real company in the fast food industry : You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation's performance in recent years as well as.
Allied distributing equipment : As the staff assistant to the marketing director of Allied Distributing Equipment, Inc. (ADE),
Write a targeting and positioning analysis for a gym : Write a targeting and positioning analysis for a gym (think about you start your own business). The response must be typed.
Chocolate making company schedule production : How should the chocolate making company schedule production to meet demand (what is the optimal batch size)?
Assess the impact of technology : Assess the impact of technology as a determinant of team behavior and performance of a virtual project team.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd