Discuss about a new skincare product produced

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1- Which of the following statement is true?

  • People who are uncertainty-avoidant are risk averse.
  • People who are uncertainty-avoidant defer to their bosses.
  • People who are uncertainty-avoidant are uncomfortable when busy.
  • People who are uncertainty-avoidant are anxious in general.

2- Which of the following statement is not true about affective cultures?

  • Speakers express emotion loudly.
  • Speakers appear inscrutable.
  • Speakers gesticulate.
  • Speakers can unnerve people from neutral cultures.

3- Which of the following statement is true?

  • Women are more likely to become politicians and soldiers is a characteristic of high masculinity societies.
  • Men frequently assume the role of nurses, teachers, and househusbands is a characteristic of high masculinity societies.
  • There is a sharp role differentiation along gender lines is a characteristic of high masculinity societies.
  • Managers are less visible, intuitive rather than decisive, and accustomed to seeking consensus is a characteristic of high masculinity societies.

4- Which of the following statement is true?

  • The rise of a country's productivity is usually accompanied by increased demand for its home currency.
  • The rise of a country's productivity is usually accompanied by increased supply for its home currency.
  • The decline of a country's productivity is usually accompanied by increased demand for its home currency.
  • The decline of a country's productivity is usually accompanied by increased supply for its home currency.

5- Which of the following statement is true?

  • A free trade area imposes common external policies on nonparticipants in order to combat trade diversion
  • A free trade area permits the free movement of goods and people among member nations
  • A free trade area comprises a group of countries that remove trade barriers among themselves
  • A free trade area coordinates and harmonizes economic policies in order to blend their economies into a single economic entity

6- "In Uruguay and Portugal, what is different is considered dangerous. This description reveals that Uruguay and Portugal are ____ societies."

  • collectivist
  • high uncertainty avoidance
  • individualist
  • feminin

7- Which of the following statement is true?

  • A company is more likely to be hurt by current competitors than by emerging competitors or new technologies.
  • The industry concept of competition reveals a broader set of actual and potential competitors than competition defined in just the market concept
  • Using the industry approach, competitors are defined as companies that satisfy the same customer need.
  • To analyze its competitors, a company needs to gather information about both the real and the perceived strengths and weaknesses of each competitor

8- Eight women are invited by a market research company to participate in a group discussion about a new skincare product produced by Estée Lauder. A moderator leads the group discussion. Representatives from the Estée Lauder company watch the group discussion in the next room through a one-way mirror.

  • The group discussion is called a(n) observation study.
  • The group discussion is called a(n) focus group study.
  • The group discussion is called a(n) survey study.

9-The group discussion is called a(n) consumer ethnography study

  • Which of the following would be considered an example of intellectual property rights?
  • Rights associated with ownership of vehicles
  • Rights associated with ownership of trademarks
  • Rights associated with ownership of buildings
  • Rights associated with ownership of business contracts

10- Which of the following is a factor for English being accepted as the global business language?

  • English speakers have traditionally been more mobile than non-English speakers.
  • English is far easier to translate to and from, than any other language.
  • English-speaking countries contribute the largest share of global business output.
  • English is the largest language in terms of the number of native speakers.

11- Which of the following statement is true?

  • A global marketing strategy involves a single strategy for the global market with minor adaptations.
  • A global marketing strategy involves a different strategy for each market.
  • A global marketing strategy involves a significant product adaptation across markets.
  • None of the above.

12- Which of the following statement is true about marketing?

  • It focuses mostly on monitoring the profitability of a company's products and services.
  • It focuses solely on attaining an organization's sales goals in an efficient manner.
  • It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy.
  • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

13- Which of the following is an effect of adopting the euro as a currency for EU members?

  • It implements independent monetary policies for each nation.
  • It provides unlimited flexibility in fiscal policy making.
  • It increases currency conversion costs.
  • It facilitates direct and transparent price comparison.

14- Which of the following statement is true?

  • Copyrights are legal rights awarded by government authorities to inventors of new products.
  • Patents are legal rights awarded by government authorities to inventors of new products.
  • Trade secrets are legal rights awarded by government authorities to inventors of new products.
  • Trade marks are legal rights awarded by government authorities to inventors of new products.

15- Which of the following regions describes the euro zone?

  • A region that comprises EU members without a common currency
  • A region that comprises all EU members
  • A region that has passport-free traveling
  • A region that has a common currency

16- Which of the following statement is true?

  • The rise of a country's productivity is usually accompanied by increased demand for its home currency.
  • The rise of a country's productivity is usually accompanied by increased supply for its home currency.
  • The decline of a country's productivity is usually accompanied by increased demand for its home currency.
  • The decline of a country's productivity is usually accompanied by increased supply for its home currency.

17- Which of the following statement is true?

  • Primary data refers to previously collected data.
  • Primary data refers to currently available data.
  • Primary data refers to data that is useful for research study.
  • Primary data refers to data collected specifically for the assignment

18- The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.

  • an award-winning promotional campaign
  • a customer-focused value proposition
  • a demand channel
  • everyday low pricing

19- Which of the following statements about market segmentation is true?

  • It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
  • It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
  • It is a process of creating an image or identity of the product in the minds of the target market.
  • It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants

20- Which of the following statements about market segmentation is true?

  • It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
  • It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
  • It is a process of creating an image or identity of the product in the minds of the target market.
  • It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants

21-Which of the following conditions will attract foreign funds into a country?

  • If the country has high trade deficits
  • If the country's interest rate is relatively high compared to other countries
  • If the country's currency is depreciated
  • If the country is experiencing high levels of inflation

Reference no: EM133224018

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