Reference no: EM132464352

The facts: While the sales of eggs are strong, consumers have certain preconceived notions about them: (1) Theyre mainly a breakfast food (2) Theyre not healthy for you.

Problem advertising must overcome: Convince customers that eggs can be eaten any time of the day, and that the health benefits are many.

What you need to do:

Question 1. Select a target audience for the repositioning of eggs and come up with a strategy that you think will increase sales.

Question 2. Develop a visual concept that goes with your overall concept, and 2 headline options to choose from. Either bullet the main selling points that will be in your ad, or write them out in a short paragraph. I need the actual copy that would be in your ad, not just a description of it.

Question 3. If you think it will make your ad better, come up with a tagline.

Question 4. Be sure to brand your product (eggs) the name of the brand must be included in your ad (i.e. Egglands Best or The Egg Council).

Attachment:- target audience.rar