Reference no: EM132012284

As consumers each day we are constantly being targeted by numerous businesses vying for our business. Whether you're driving, grocery shopping, putting gas, or sitting at a red light, there is always some business attempting to get your attention through signs, banners, fliers, vehicle wraps, store promotions, sales, BOGO, etc

Please to identify and discuss a recently marketing strategy you came across.

For example, mine would read: 

I went to Petco to buy cat food this week. While waiting in the checkout line I observed Petco associates asking customers if they'd like to round the total price up to the nearest dollar (so if there total was $17.05 they'd agree to pay $18.00) to help animals in need. This marketing strategy approach is created to collecting repeated donations in small increments-literally pennies in some situations. To further their efforts they mask the request by appealing to consumers compassion and love for animals- after all if you're there, there's a 99.9% chance you have a pet and have a direct link for animals. The marketing campaign is harmless enough that it won't "break the bank" and extremely efficient of accomplishing their goal of collecting donations. They do not need to purchase promotional material or hire additional staff, or go to YOU to get donations. YOU are actually going to them and its all done in house during checkout by their employees. It's so fast, you're put on the spot, that the majority of people give whether they actually want to or not. Sneaky! Not only that, chances are you will return within the next couple of weeks to repurchase items for your pet, to which they'll re-ask, and the cycle will continue. What if they had just put a bin or jar by the entrance or the checkout counter and left it up to the customer. Would it have the same effect? No. Would the same customer give repeatedly? Probably not.