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Discuss a product needing protection of rights

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Reference no: EM133174441

Property rights are the exclusive or limited use of products, processes, designs, formulas, brand names, and trademarks. These rights provide a company with advantages over competitors since many companies expend assets to develop these advantages and they want to receive a return on those investments.

You are a product or brand manager for a product being introduced to a new country and you discover a duplicate product has entered the market with specific characteristics to your unique product; what would you consider doing?

Why should a company in international marketing take special steps to protect their property?

What if the country you entered does not recognize your rights designated in your home country?

Discussion Items to Include:

  • Discuss a product needing protection of rights.
  • What would you do if you see a duplicate product in the same market that obviously duplicated your product features?
  • Why should a company in international marketing take special steps to protect their property?
  • What if the country you entered does not recognize your rights designated in your home country?

Reference no: EM133174441

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