Discuss a potential approach to segmenting

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Reference no: EM133298054

Imagine you are responsible for Sales of Dell Computer Monitors to B2B Customers.

Question 1. Discuss a potential approach to segmenting your customers and provide examples of the various customer groupings that you would create with this segmentation approach.

Question 2. Select one customer grouping or segment mentioned in part 1 and create a value proposition for Dell Monitors that would be best when targeting and marketing to that segment.

Reference no: EM133298054

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