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Questions: Choose a well- known product category (not a single product and not a brand) and identify that product category in your subject title and discuss:
1)To what consumer market segment is that product category being targeted? How can you tell? What evidence do you find?
2)How is consumer data being used by marketers to support the marketing of the products in that category? What evidence can you find for your views?
3)How would an understanding of marketing technology help the marketing manager of a new brand entrant into that product category?
4) Discuss a possible future application of technology for that category that is not quite possible today, but might be in the near future.
Next, examine the use of social media marketing campaigns for and against the company regarding the ethical issue, and analyze the main advantages and disadvantages of the public's use of social media for this company
Your Marketing Plan should include (but is not limited to): Description of your original product or service, Description of price vs quality of the product and Description of brand information
Now that you have a good idea of what sustainability means and what the basic function of marketing is, do you think that "green marketing" is a fad.
It's important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against you..
Discuss What are some of the behavioral influences on organizational buying? How do these affect the consumer buying decision?
Explain how the proposed efforts to develop the change agent to bring about the change will affect the primary organizational subsystem identified
Do you think your family's social class affects their awareness of the needs of others, and would it change if their social class changed?
Calculate the surcharge / extra charge on the basis of the price of a specific competitor's (or more competitors) average price paid and average price charged.
Determine the essential factors that can impact the brand equity when reopening the park and Describe the strategic communication plan that should occur
What is a strategic partnership, In your own words explain, operations management
Have the basic marketing strategies changes since the enactment of the ACA 2010 law?
Marketers strategically plan to market these products to me? and How does this product get from the manufacturer to the place I can buy it?
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