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Assignment:
1. Considering yourself as a newly hired management trainee for marketing sales and support group, provide an insight on all types on segmenting and relevant potential (sales, customer and marketing collaterals needed) of the said segments you have identified. Present in tabular form and explain all aspects presented.
2. Hypothetically, the company's operation failed to go through in China and have decided to tap the Philippines market, you are required to submit your ideas on how this brand can be successful and compete in this country. Present your pan on a tabular form and it is highly suggested to use the 4P's concept in relation to marketing practices.
Why is an integrated marketing communications strategy important and how is it used to communicate value to the consumer?
Write a 2 pages paper summarizing the key issues presented (a) from a business strategy perspective (b) from a business and society perspective.
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Marketing professionals use many different tools to narrow down the specific market segments they plan to target for their products or companies.
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1.the internet has the capacity to increase customer expectations about service levels and also to be the vehicle that
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