Discuss a current issue that the industry faces

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Reference no: EM132542320

Question: Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry.

Read this article to frame this week's discussion. Complete the following:

• Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.

• Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.

• Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Reference no: EM132542320

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