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1. A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?A. Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.B. Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.C. Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.D. Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations
3. Of the following products, which one would typically carry high psychological risk for the average consumer?A. a lawn mowerB. a kitchen blenderC. an expensive mink coatD. a world cruise
4. When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?A. The evoked set contains only the products that can be remembered at any given time.B. The evoked set is gender specific in that women remember products better than men.C. A product is not likely to be in the evoked set once it has been considered and then rejected.D. Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.
5. Justin has always had an intense interest in steam engines. He has one of the largest collections of pictures and facts about steam engines in the Unites States. He decides to share his interest with others by becoming a cybermediary. Of the following choices, which is the best description of what Justin will do as a cybermediary?A. Justin will sell his services to help others organize their own computer programs related to steam engines.B. Justin will market software featuring steam engines.C. Justin will organize a user group online for steam engine enthusiasts.D. Justin will join a user group created by others to get more information about steam engines.
Which of the key reasons for the communication gap (provider gap 4) discussed in the beginning of this chapter is the easiest to address in a company? which is the hardest to address? why?
After you create a new education program for inmates without a high-school diploma, it is time to consider staff-related tasks. Staff-related tasks may include issues such as job descriptions, required skills, and training. Consider the following ..
my question is a simple random sample of 100 observations was taken from a large population. The sample mean and the standard deviation were determined to be 80 and 12 respectively. The standard error of the mean is what?
U1IP- Additionally, explain what assets and liabilities are (both long-term and short-term) and their impact on the finance of a health care organization.
Analyze Major films that reflect the evolution of the cinema. History (important events in the history of the country that impacted its cinema)
The purpose of this assignment is to develop the ability to apply professional values, codes of ethics, and a decision-making model to the process of ethical decision making.
Suppose a massive natural disaster has hit an already poor country (e.g., the 2011 earthquake in Haiti). Give three examples of comparably morally significant things which Singer's first argument would NOT require you to sacrifice in giving aid
Suppose that Stratum responded by appointing his son to manage the LLC along with Brown. May Brown object to Stratum’s son managing the LLC? Suppose after she leaves the LLC, Brown purchases a residential apartment building that competes against the ..
A protein biochemist attempted to determine the amino acid sequence of a decapeptide. Use the results from the trypsin, chymotrypsin, and cyanogen bromide treatments to suggest the amino acid sequence of this decapeptide.
Explain how the focus area relates to the individual, the family, and the community, as well as to all age groups throughout the life span
Did the organization have a clear diversity program? What could the employee have done differently? What could the employer have done differently?
Describe what can often happen in a changing society when, during times of prosperity, some people get rich faster than others.
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