Discuss a company that demand premium prices that customers

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In terms of general strategy, companies need to either:

  1. "Wow" the customer, thereby justifying higher prices; or,
  2. Be a low-price (and thus low cost) competitor.

Question 1: Walmart has revolutionized the retail industry, and made many companies either shift strategic focus or close their doors. Discuss a company that demand premium prices that customers are willing to pay. How do they do this?

Reference no: EM132546781

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