Discuss 2 major problem that this marketing communication

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Reference no: EM132427237

Many companies are adopting the Integrated Marketing communication concepts.

Question 1: Discuss 2 major problem that this Marketing Communication philosophy is designed to remedy.

Question 2: Why does the Marketing Communicator needs to know the target market's readiness stage? Give an example of an ad targeting that stage.

Reference no: EM132427237

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