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Discus the threat of new entrants

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Reference no: EM131520523

Question: Michael Porter, in his book Competitive Advantage: Creating and Sustaining Superior Performance, suggested that a firm must assess the industry's market attractiveness by considering: the extent of the rivalry between existing competitors; the bargaining power of suppliers; the bargaining power of buyers; the threat of substitutes; the threat of new entrants.

Reference no: EM131520523

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