Reference no: EM131337179

You need help in putting all the thoughts you have in one page in good sentences and you need additional supporting paragraphs for some points that lack enough explanation. It is a SWOT analysis for a business.

SWOT Analysis:

It's an acronym for - Strengths - Weaknesses - Opportunity - Threats. It is a tool used by businesses to gain an understanding about its own (internal) strengths and weaknesses as well as to comprehend the opportunities and the threats that the external environment presents. We performed a SWOT analysis for C 1949.

Strengths

Partnership with Tampa Bay Brewing Company which is a family owned company founded in 1995 to satisfy Tampa Bay'sthirst for a better beer selection.

•Open-air patio seating:

C 1949 has space advantage relative to competitors.

Weaknesses

No history/brand personality:

The beer garden name implies that there is a historical association but there is no history behind it. We have asked the owner and he said because the building had to be a beer since 1949 but that is a weak explanation. That can influence the perceived brand identity as the interior design looks like industrial and the exterior has Spanish vibe. Furthermore, in the inside area there are TVs for sports lovers but also it does not align with the overall idea behind the business.

• Food trucks

The beer garden does not have its own food menu but they have a rotating selection of food trucks that primarily pull up on Fridays and Saturdays. This food outsourcing can affect the business if the food served there is not appealing to the customers. Also, beer places usually operate from 4 till midnight and customers will probably look for a dinner.

•No buzz/ anticipation advantage: it is a new market entrance for the owner where he does not have any buzz advantages for his business.

Opportunities

•Relatively untapped industry: only 2 companies provide the same service. It is an opportunity to leverage that and make it standout.

•Live musicof local artists since they have a space advantage that makes them standout from their competitors

• Additional alcohol selection and Beer & wine tastings (plus info cards)

• Emphasis on local content by adding signs or billboard next to the beer garden that emphases that they have local wine and beer

• C 1949 located next to Tampa Lowry Park zoo.

Threats

•Beer regulations

•Ease of market entry

•A lack of integrated brand communications

•Food served at beer garden may affect reputation of restaurant