Reference no: EM132971518

-You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to examine the available data, which they can use to design more effective promotional programs. Your first step is to conduct an exploratory baseline analysis, the goal of which is to describe the buyer base and estimate basic statistical descriptors of the buyer base. You are particularly interested in the size of individual purchases, as well as the frequency of repurchases.

-Evaluate what discrete data distribution the frequency of repurchases data would be likely to follow.

-Explain why the other discrete data distributions are not appropriate for this data. Support your discussion with relevant examples, research, and rationale.