Discover how the internet is affecting global marketing

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Discover how the Internet is affecting global marketing. Simply opening a Web site can open the door for international sales. International carriers, like UPS, can help solve logistics problems. Language translation software can help an e-commerce business become multilingual. Yet cultural differences and old-line rules, regulations, and taxes hinder rapid development of e-commerce in many countries.

1. Describe how "going global" via the Internet presents opportunities and challenges.

2. Give several examples of how culture may hinder "going global" via the Internet.

Reference no: EM131266128

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