Reference no: EM133152882

Choose the best answer for each question. 

1. You are producing a newscast and writing a video script for the anchor to deliver. The story is about a series of fires for which the Red Cross provided recovery efforts. Once you complete the story, you realize your script is too long for the given time frame. You are tasked with cutting irrelevant or unnecessary content to shorten the script. Of the following lines, which line would be best to omit?

Officials with the Red Cross helped respond to five fires in the past week and are reminding the community on how they can keep their homes and families safe from fires.

Volunteers with the Red Cross Disaster Action team responded to five home fires, including one at a multi-unit apartment on the East Side that displaced 14 residents.

The Red Cross Disaster Action Team is made up of two hundred volunteers who assist families in recovery planning.

The Red Cross is providing temporary emergency lodging for those affected.

2. You've hit a roadblock while working on a company project. You are using very specific and specialized language, and you are unsure if it's going to be understood by coworkers who don't have such specialized knowledge or use this specific lingo. The document contains sensitive information, and it is important that all employees review and understand it. How should you proceed?

Read over it yourself in your head, and if you understand everything, then everyone else likely will too.

Post it on the internet asking for anonymous reviews and discretion with the sensitivity of the content.

Give it to your boss and present all of the problems you've been having with the task.

Seek feedback from a colleague you trust, asking for comprehension.

3. You are working on a public relations project for Habitat for Humanity. As part of a campaign pitch, you are producing a commercial-like video that will be released on social media platforms and on television. You have already spent hours filming volunteers building a house, and now you are working on the introduction of the video. What's the best course of action?

Option A: You decide to start the video off slow, with some music and video of homes being built. You want to introduce the project to the audience and capture their attention over the course of time.

Option B: You start off with an interview of the head of the project at a construction site. People connect with people, and the audience should hear from the people part of the project first, even if they aren't the most eloquent or concise in what they say.

Option C: You start out with a lot of different clips, fast-moving shots, and sounds to grab their attention right from the beginning.

Option D: You decide to start the video with a clip recorded by one of the volunteers taking a tour through a nearly finished house so that viewers understand the type of work they are doing.

Option A

Option B

Option C

Option D

4. Imagine you are working as a journalist and organizing a story about a major windstorm. You will need to start with the story lede, followed by important details, followed by background information. Select the sentence below that works best as the lede for the story.

This week's series of storms has left 11,000 homes without power in possibly the worst windstorm the area has ever seen.

The next disturbance brought powerful, hurricane-like winds.

The last time a series of storms brought this much devastation was five years ago.

The first frontal system brought quick bursts of rain, making the ground soggy.

5. You are working in a city government office and putting together a video about drunk driving statistics in order to introduce the city's new efforts to reduce driving under the influence. How do you proceed?

Option A: You ask several local media organizations for permission to use file tape of a recent drunk driving arrest, in which the suspect's face is visible. If the suspect was stopped and tested for driving under the influence, they should be used as an example in the video of what not to do.

Option B: You ask several local media organizations for permission to use file tape of a recent drunk driving arrest. You make sure to use generic video of patrol car lights flashing, empty liquor bottles in the back seat, and wide shots so you cannot see anyone.

Option C: You download a professional video of a drunk driving stop off YouTube. It's better quality, and way no one in the area will know where it happened or recognize anyone in the video.

Option D: You ask several local media organizations for permission to use file tape of a recent drunk driving arrest. One of the suspects is visible in the video. You consider reaching out to the person to notify them that their face may be used in a city video, but they do not respond to your emails or phone calls. Since the person did not respond, you decide to use the video.

Option A

Option B

Option C

Option D

6. Imagine that you are a journalist who is doing in-depth coverage on local elections. You are swiping through profiles on a dating app and begin chatting with a very nice person in your area, who seems familiar to you for some reason. You agree to meet up for coffee the next day. When you meet this person, you discover that they are a campaign manager for one of the candidates running for office. You really like this person and even go on two more dates, but you are worried that continuing a relationship with them may compromise your reporting. What is the best course of action?

Put the relationship on hold until after the election in order to avoid a conflict of interest.

Disclose the relationship to your readers in an article and claim that you will do your best to avoid bias in your reporting.

Continue the relationship in private and make sure not to be seen in public together to avoid any perception of impropriety.

Use the relationship to get inside information about the candidate because this person is likely a reliable source.

Continue the relationship as it is because independent journalists do not have to disclose conflicts of interest.