Discernible marketing campaign

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Reference no: EM133154245

  1. For the discussion, choose and research a destination [not exempt from discussion] and evaluate how the product of that destination is presented online. Elements to consider, but not limited to, would be the Convention & Visitors Bureau (CVB) website, social media page, 3rd party reservation and booking agencies, or travel blogs. 
  2. Identify strengths, weaknesses, and opportunities for improvement of the chosen CVB.  
  3. Is the destination image consistent?  Provide at least one HTML for a resource you examined [i.e. CVB website]

If there is a discernible marketing campaign, address the following as well:

  • Does this campaign align with any of the best practices outlined in the reading from the first four weeks?
  • What recommendations would you make, if given the opportunity to present to the CVB, on their campaign effort?

Destination Exemptions:

  • The following destinations cannot be used:

Paris

Amsterdam

Stockholm

Vienna

London

Munich

Barcelona

Berlin

Prague

Rome

Las Vegas

Orlando

Chicago

Miami

New York

San Francisco

San Diego

Washington

Los Angeles

New Orleans

Reference no: EM133154245

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