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Disadvantages of using licensing as a market entry strategy

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Reference no: EM133132976

1. Identify one form of Strategic Alliance that is not a Joint Venture. Then discuss three reasons why a large company might want to use that form of Strategic Alliance to enter a market.

2. Discuss two advantages and two disadvantages of using licensing as a market entry strategy.

3. Describe three key elements a company should consider when using e-commerce as market entry strategy

Reference no: EM133132976

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