Disadvantages of the various strategies

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Questions

1. Your company has a strong brand name in the United States, and you are ready to enter the European Union market. You decide to acquire a local company in Germany.

2. Would you use the existing German brand in Germany? Would you use it in all of Europe? Or would you use your US brand globally? Would you use both brands in the same markets?

3. Discuss the advantages and disadvantages of the various strategies, considering the trust factor of brands, the influence of local differences, and the country-of-origin effect.

Reference no: EM133331495

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