Reference no: EM132299872
1. In the context of the levels of planning, typical strategic goals involve
updating the equipment used.
increasing market share.
estimating advertising expenditures.
complying with civil rights laws.
utilizing human resources.
2. The mayor of NYC convinced the Rent Guidelines Board to approve a rent freeze. Landlords complained, but could not change it. This is an example of the
a. relationship of the employee to the firm.
b. relationship of the firm to other economic agents.
c. relationship of the firm to the employee.
d. relationship of the firm to its competitors.
e. relationship of the employee to the environment.
3. Disadvantages of the matrix design include all of the following EXCEPT
a. a reduction in flexibility.
b. coordination difficulties.
c. potential conflicts because of multiple bosses.
d. group work takes longer than individual work.
e. the potential for managerial anarchy.
4. Radio shack carried a very deep selection of electronic products and components this illustrates a(n)
convenience store
department store
superstore
off-price retailer
specialty store
5. One management faction at Intel believes that consumer will favor products that offer most quality, performance, and features and that the organization should devote its energy to making continuous improvements. This belief is mostly aligned with the ....:
production concept
product concept
selling concept
marketing concept
societal marketing concept
6. The process by which the receiver assigns meaning to symbols is called:
encoding
channeling
interference
transmission
decoding
7. The filter specifies the range of markets in which an organization will compete.
True
False
8. Promotion designed to persuade consumers is usually used at the .... stage of the product life cycle
introduction
innovation
growth
maturity
decline
9. Intuition means you allow your experiences to influence your decisions.
True
False
10. One method commonly used to empower employees is
a. focus groups.
b. matrix organizational structures.
c. organizational policies.
d. work teams.
e. Delphi groups.