Reference no: EM132185523

1. All of the following are disadvantages of primary data collection except:

Data can be collected quickly to meet a manager's needs;

Data is tailored to the manager’s needs;

Data is perhaps the most inexpensive among data collection methods;

Data already existed for another study and is more accurate it has already been analyzed

2. Which of the following is not considered one of the strategic approaches to the marketplace as described in the text

Sales driven;

Technology-driven;

Competitor driven;

Customer-driven

3. Which of the following best describes why marketing managers should pursue a market penetration strategy?

There are always large numbers of potential customers who never purchased your product or service;

They have purchased your product or services in the past and are familiar with its benefits;

There are customers who don’t know about your product or services;

There are customers who have an unmet need for your product or services

4. Because marketing research budget in industrial companies is usually………….than consumer product companies, industrial companies tend to use more……

Smaller, primary research;

Smaller, syndicated data and secondary research;

Larger, primary research;

Larger, syndicated data and secondary date research