Disadvantages of facebook for advertisers

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Reference no: EM132948695

https://www.nytimes.com/2017/11/02/magazine/how-facebooks-oracular-algorithm-determines-the-fates-of-start-ups.html?emc=edit_ma_20171103&nl=magazine&nlid=58545841&te=1

Read the article then answer the following questions:

1) Based on the case, what are the advantages of using Facebook as a company's main (or even sole) advertising platform? List at least three.

2) What are the disadvantages of Facebook for advertisers? List at least three.

3) Why is the company now diversifying to use other advertising media beyond Facebook? (This is question is NOT about using an outside agency to place ads for them, but rather about using different advertising media).

Reference no: EM132948695

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