Disadvantage to operating with low-cost strategy

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Question

You have the idea to open a lower cost, more affordable grocery store in a new neighborhood. Although the neighborhood is new, there will likely soon be more permanent residents in the area who will need a place to shop. About 3 miles away there is another grocery store that is somewhat established and already has customer/brand loyalty. Which disadvantage to operating with a low-cost strategy would best fit the scenario?

Reference no: EM133672117

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