Reference no: EM132258555
1. Which of the following is a disadvantage of customized international? marketing?
A. Accounts for other differences in individual markets
B. Reflects different conditions of product use
C. Reduces economies of scale in production
D. Promotes local marketing initiatives
E. Accounts for differences in buyer behavior patterns
2. Which of the following is a disadvantage of customized international? marketing?
A. Accounts for other differences in individual markets
B. Reflects different conditions of product use
C. Reduces economies of scale in production
D. Promotes local marketing initiatives
E. Accounts for differences in buyer behavior patterns
3. A marketing strategy that involves marketing managers concentrating their efforts on particular segments of the consumer market or on particular areas or regions within a market is referred to as? ________.
A. cost leadership
B. focus strategy
C. marketing pricing policy
D. differentiation
E. synergy