Directs the marketing actions of an organization

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Reference no: EM131724940

1. The ____________ phase of the strategic marketing process usually results in a ______ that directs the marketing actions of an organization.

a. evaluation; annual report

b. evaluation; financial statement

c. implementation; marketing plan

d. planning; marketing plan

e. planning; competitor analysis

2. In BCG's business portfolio analysis,__________________ may need extra cash to finance their own rapid future growth.

a. service quality model

b. social responsibility model

c. market share model

d. foundation model

e. business model

Reference no: EM131724940

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