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Consider the direct marketing strategy and marketing technology needs of B2B organizations, and then conduct an online search for marketing tools for such businesses. Industry-specific sources are good choices as well as broader resources. Post a description and link to one resource or tool and a rationale for your choice
Many firms use a "balanced scorecard" to manage the performance of their third party transportation providers. Why? What is TRP and why is it an important concept?
Describe three roles of the organization in relation to travel and tourism.
Stan Fawcett's company is considering producing a gear assembly that it now purchases from Salt Lake Supply, Inc. Salt Lake Supply charges $4 per unit with a minimum order of 3000 units.
Why is lack of trust an obstacle to Supply Chain Management? How can we overcome this obstacle? Please write in your own words
What is the situational analysis of the problem or issue? (A SWOT analysis is suggested here.) What are the causes/effects of the situation or problem? How did the problem or issue evolve (overnight or overtime)? How can course concepts be applied to..
Reflect upon the projects completed in your CLC team. Analyze the development of the team in terms of the five-phase model or the punctuated equilibrium model. Choose the model that does the best job of explaining how your team evolved. Provide speci..
What are the tax consequences of Danielle's ownership of this stock fund after owning it for only eight months and earning $4,000 when she sold the stock? [Danielle is in a 33 percent marginal tax bracket.]
a marketing manager who is a member of a task force for new product development is supposed to represent the marketing
Discuss how cloud computing is likely to influence the field of logistics and supply chain management over the next 3-5 years. Discuss both positive and negative attributes.
Should college athletes be paid? What are some advantages to paying college athletes? What are some disadvantages to paying college athletes? Which ones would you pay? Why?
Describe what effective leadership means to you. Who determines a leaders effectiveness? Provide details and examples to support your thoughts.
As you learned in the previous module, delivering bad news requires communicating honestly and directly, but also effectively. Communicating negative information or giving feedback to an employee is especially important for both the employee's as ..
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