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Direct headline and an indirect headline

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Reference no: EM13892913

1. Please assist with the following scenario-if a consumer is watching an infomercial late at night for a new exercise machine that promises to melt inches in seconds. Why would this type of this direct-response ad work and how would advertisers measure actual sales generated? Please take in consideration the time the commercial is aired.

2. Also, please explain the differece between a direct headline and an indirect headline and when each of them would be used.

Reference no: EM13892913

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