Dinsey entered into a long-term agreement

Reference no: EM13260863

A few years ago, Dinsey entered into a long-term agreement with McDonalds that included, among other things, joint promotions. From Disney perspective and what you know about the two brands, was this the right decision? is there a downside? would you have to conduct any research to inform the decision? what kind?

Reference no: EM13260863

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