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Dimensions of the product-selling model

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Reference no: EM133175943

To fulfill a problem-solving need, salespeople must often be prepared to communicate effectively with customers who are seeking a cluster of satisfactions (see Figure 7.1, p.135). Is it likely that a customer who is considering the Personal Harbor Workspaces will seek information concerning all three dimensions of the Product-Selling Model? Explain your answer.

Reference no: EM133175943

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