Diligence in terms of research

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Businesses that do not do their due diligence in terms of research when entering a new marketplace, especially an international market, open themselves up to potential failure. By doing the needed research and understanding the market you will have a better understanding of your competitors and the threats and opportunities you will need to focus on. By doing SWOT analysis on the competitors in the market you give yourself a much better chance of success when marketing your product to your potential customers. This step in the research phase is very important and can make or break your success in a new marketplace. Do you think this should impact a leader's decision to enter an international market? Thoughts? Competition = Risk ? Lets say Ford is trying to sell cars in China. What would you say would be the three most important things that Ford would need to define prior to entry?

Reference no: EM133305417

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